Post #9 - Defining Ethics

According to the APA (American Marketing Association), there are certain ethical norms and values that marketers must follow. They are:

Norms:

- Do not harm

- Foster trust in the marketing system

- Embrace ethical values

Values

- Honesty

- Responsibility

- Fairness

- Respect

- Transparency

- Citizenship

I believe these norms and values correspond to my every day life because as a college student, I feel that it is just as important to live by these standards. Do not harm in the marketing world could resemble that of my life because it discusses obeying regulations and laws while making choices. Fostering trust deals with avoiding dishonesty when dealing with the communication of marketing. This is parallel to how I live because it is important to live truthfully. Lastly, embracing ethical values focuses on relationship building, integrity, consumer confidence, and core values. This definitely has to do with the life I'm living because it's important to ensure that trust exists in any relationship. Also, core values such as responsibility and honesty are major aspects of college life, too.

What am I doing in college to help prepare me for my work in the marketing field?
1. Responsibility: Making sure I complete my work on time while staying organized.
2. Honesty: Staying truthful, where it may be to my professors or peers. Honesty goes a long way.
3. Transparency: Communication and accepting constructive criticism will help prepare me for the real world, especially in a marketing career. Communication is the key to success no matter what field someone is going in. Also, accepting constructive criticism will only help me do better in the future, which is very important!

Work Cited:

"About AMA." American Marketing Association. MarketingPower, n.d. Web. 12 Feb. 2014.