In the article, Super Bowl 2013: Kate Upton's
Mercedes Commercial Draws Criticism, we are asked the question,
"Is the supermodel's new ad a step back for feminism, or is all of this
fuss exactly what the car company was going for?" One side of the
controversy states that the ad is just reinforcing girls to use their sex
appeal to get what they want. A Parent Television Council spokesperson states,
"If anything, this ad proves that we've regressed rather than
progressed over the last several years." On the other hand, the article asks the question if publicity in general is good publicity. It asks if Kate Upton is being used here as a sex symbol to sell cars, and if so then isn't that the goal for all models despite their gender? Maybe the ad isn't going "too far" and maybe this sex appeal tactic is just the norm used in advertising. Either way, the advertisement brings controversy, mainly to feminists and people who don't support the use of sex appeal to sell things. The other side of the story is that it's pretty much inevitable that sex appeal will be used to sell products, because it's pretty much a norm. Nevertheless, the advertisement still received the attention is sought.
Work Cited:
Arthur,
Kenneth. "Super Bowl 2013: Kate Upton's Mercedes Commercial Draws
Criticism." SBNation.com. Vox Media, 24 Jan. 2013. Web. 26 Feb.
2014.
No comments:
Post a Comment