This week, I watched a video about Steve Jobs and his outlook on marketing and being able to think differently. At the beginning, Jobs quotes, "To me, marketing is about values!" He discusses Nike as a company and how its major strategy is to not talk about their product itself, but to instead "honor great athletes and athletics". He then goes on to talk about Apple. Jobs says, "Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world?" To me, as someone who will be studying marketing as a major, I find this to be a very important question. This is telling companies to ask themselves what they believe in, and how they think that belief can change lives. According to Steve Jobs, Apple believes that people with passion can change the world for the better. He says that values and core values should not change. At the end of the video, Jobs shows a clip that talks about how the crazy ones who believe they can change the world are the ones who end up being able to change the world.
Although this video was short, I think it contained very useful information. It was short and sweet; got straight to the point. In summary, Jobs believes that those who can think differently, even crazy enough, are those who can end up changing the world for the better. I really liked his analysis of Nike as a company because he talks about why they are as large as they are. Jobs mentions that shoes are such a big commodity and Nike doesn't even need to talk about them to make the company so successful.
Work Cited:
"Best
Marketing Strategy Ever! Steve Jobs Think Different / Crazy Ones Speech (with
Real Subtitles)." YouTube. YouTube, 21 Apr. 2013. Web. 27 Jan.
2014.
I absolutely love Steve Jobs and thought he was a genius when it came to marketing his products. What other things did you learn from this video? Also, do you think his style of marketing be considered great?
ReplyDeleteI learned that Marketing is not just something that can be learned but is something that stems from who you are as a person. It made me realize how much it's based on creativity as well as thinking outside the box. Job's belief is that companies can promote what they believe in causing the world to emotionally relate to this belief. This ultimately causes consumers to go out and buy their product. I mainly learned from this video how a company can be successful - pretty much by promoting their beliefs and not just advertising the product itself. For your second question, there is no doubt that I consider Job's marketing style great. It has been very successful over the years, and I think it always will be even though he is gone.
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