Scholarly Journal: Wilkie, William L., and Elizabeth S. Moore. "Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development." Journal of Public Policy & Marketing 22.2 (2003): 116-46. Print.
After finding a scholarly journal and blog that are related to marketing, it was easy to differentiate between the style of writing between the two. Firstly, within the scholarly journal I discovered, I noticed immediately that it had a table of contents and a few pages at the end that cited references that were used. From what I have previously seen, this is what a scholarly journal usually consists of. It makes the journal as formal as it should be, especially because it directs the reader to the specific page he or she is searching for. Also, the journal in which I am referring to has countless of these references, which ultimately makes it more credible. Furthermore, the journal is not only available for readers online, but can also be found in a printed form. For these reasons, this journal has a high/formal/scholarly style of writing. Because it is written in this way by professionals and is peer reviewed, a journal like so could be intended for other professors of a university, someone who may be conducting research, or a student, such as me.
Blog: "Inbound Hub." Inbound Marketing Articles. N.p., n.d. Web. 22 Jan. 2014.
The blog I found is composed of articles each by different authors. Most headlines are questions that regard to different aspects of marketing or different ideas for someone to become a better marketing professional. After reading some of the posts, I have come to the conclusion that it is written in a middle to low style, at least a bit less formal than the scholarly journal. Not that this is a bad thing, though; I believe this is what is appropriate for a blog. This is because the strategy of writing is for the reader to be able to relate and fully understand what they are reading. You could say that it is more reader-friendly for someone who just wants to know more about marketing. The style of writing fits the mode of delivery, which is an online blog website. The meaning of the blog is to teach readers about marketing and its different topics. The authors of the posts do not speak in a formal manner because they are blog posts, which mean they do not need to be formal as it is not peer reviewed or written by professionals.
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